With better access to internet and more connected devices, people are changing the way they consume their media. For years (including pre-pandemic) this trend has been visible in consumer spending data by the Bureau of Economic Analysis. In 2022, consumers spent 16.5% more than last year on video streaming and rentals, which has recently been able to take more share from traditional movie theaters. Out of television time, streaming has also been growing its share—the latest data from Nielsen in November 2022 put streaming as 38.2% of total television usage compared to 28.5% in November 2021.
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