“This movement is a catalyst for change, and right now, it’s telling us a lot of things need to be addressed so we can make space to heal,” Starbucks said in a publicly shared letter to employees announcing the new T-shirt design.
An earlier memo from the company, said that Starbucks won’t permit employees to don “Black Lives Matter” gear because “there are agitators who misconstrue the fundamental principles of the ‘Black Lives Matter’ movement — and in certain circumstances, intentionally repurpose them to amplify divisiveness.”
However, in a new statement Friday, Starbucks said it’s “critical to support the ‘Black Lives Matter’ movement as its founders intended and will continue to work closely with community leaders, civil rights leaders, organizations, and our partners to understand the role that Starbucks can play, and to show up in a positive way for our communities.”
Starbucks has been a mixed bag as far as its support for civil rights movements in the past.
Starbucks closed up 5.25% on Friday, helping to lift the Consumer Discretionary Select Sector SPDR Fund (XLY) almost 1% and the iShares Evolved U.S. Consumer Staples ETF (IECS) 0.73%.
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