Innovator Capital Management LLC’s (Innovator) November Series of Innovator S&P 500 Buffer ETFs is to begin trading on the Cboe.Bruce Bond, CEO of Innovator ETFs, says: “With US equity markets pushing all-time highs, advisors are looking for ways clients can remain invested but still have a measurable hedge in place to buffer downside risk.“The Innovator Defined Outcome suite of ETFs allow investors to take advantage of market growth while maintaining very specific buffer levels against loss. We believe this unique value proposition resonates with investors given the current market cycle, and allows advisors better control over their clients’ financial outcomes.”
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