Amplify ETFs has launched theAmplify CrowdBureau Peer-to-Peer Lending & Crowdfunding ETF (LEND), an index-based ETF that seeks exposure to the peer-to-peer (P2P) lending and equity crowdfunding ecosystem.LEND seeks investment results that generally correspond to the CrowdBureau Peer-to-Peer Lending & Equity Crowdfunding Index (the “Index”). To be eligible for inclusion in the index, companies must operate within one of the four business segments: 1) peer-to-peer lending and equity crowdfunding platforms, 2) providers of technology and software solutions to the P2P lending and equity crowdfunding industry, 3) social networking platforms, and 4) financial institutions with dedicated P2P lending & equity crowdfunding platforms.LEND offers access to a diverse group of global companies providing solutions for capital needs. CrowdBureau (Index Provider) brings expertise and thought leadership to the P2P lending and equity crowdfunding industry.Crowdfunding is an umbrella term generally referring to the financing method, typically internet-based, by which capital is raised through the solicitation of small individual investments or contributions from a large number of persons, entities or institutions that lend money directly or indirectly to businesses or consumers.“Businesses and consumers seeking alternative sources for capital are finding more opportunity in P2P lending and equity crowdfunding platforms,” says Christian Magoon, CEO of Amplify ETFs. “As the development of these platforms advances and more borrowers seek respite from the inefficiencies found within the traditional banking system, we’re excited to offer growth-oriented investors an attractive way to capitalise on this shift in behaviour.”“The peer-to-peer lending and equity crowdfunding industry has established itself as a disruptor to the traditional financial and banking sectors, while at the same time providing opportunities for growing partnerships that strengthen capital formation,” says Kim Wales, CEO of CrowdBureau.
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